One plan is free. The other is unfair.

Start free, hatch your Mito, build the streak.
Go Pro when you want the full-time coach in your corner.
Starter
€0 forever
Everything you need to build the habit, and a Mito who believes in you.
  • Mito companion — hatch, feed, evolve through all 5 acts
  • Daily quest — habits, streaks, XP, streak freezes
  • Plain-words food log + daily EU nutrition label
  • Guided workouts — rest timers, logbook, exercise swaps
  • Coach chat — 10 messages / day
  • 14-day trends — weight, sleep, steps, mood
  • Video body scan & Replica projections
  • Live watch feed & smart nudges
Start free
Founding · 50% off forever
Pro
€9.99€4.99 / month
The coach that never clocks out. Every signal, every meal, every rep: watched, remembered, coached.
  • Everything in Starter, plus:
  • Unlimited coach chat — with full memory of your history
  • Video body scan + the Replica with future-you projections
  • Live watch feed — Apple Watch heart rate, HRV, sleep, steps
  • Smart nudges — supplement, stress and workout pings that skip what you've already done
  • Grocery autopilot — paste any list, get it linked to your store
  • Progress photos with the identity-safe scan look
  • Full history — trends and reports since day one
Become a founder →
FitMito is free to join — no card, no invite. Starting a free account also holds your spot on the Pro founding waitlist: lock 50% off Pro, forever, if you sign up before public launch. Upgrade only if and when you want to.

Fair questions

Do I need a card to start?

No. Starter is free forever, and even the Pro waitlist costs nothing until launch day.

What happens to my Mito if I downgrade?

Mito stays yours: acts, colors, crown and all. Evolution never gets paywalled; only the deep-analysis tools do.

Where does my data live?

In your own private data store, encrypted in transit. Progress photos are different: they stay in your browser on your device and are never uploaded to us — your face never leaves your phone.

Is this medical advice?

No. FitMito is a lifestyle coach — gradual, sustainable habits. For anything clinical, we'll always point you to a real doctor.